Allianz is a global, financial services company based in Munich, Germany. This campaign was used throughout Europe and Asia to promote the company's capabilities to corporations and individuals.
Blue Cross Blue Shield decided to take a chance and use an unconventional approach to a not-so-glamorous topic - dental insurance. The "Chinnersons,' as they're called, were a big hit and won an American Advertising Federation gold Addy.
This is one seriously healthy rivalry.
The South Carolina Department of Agriculture sponsors the Certified SC Grown Palmetto Series, which highlights the competitive nature between the University of South Carolina Gamecocks and Clemson Tigers.
Each time the two schools meet throughout the academic year, they compete to earn points that go toward winning the Palmetto Series trophy - and state bragging rights. More than a dozen athletic events count toward points, as do academics, a blood drive and a food drive.
It's all to help promote the importance of supporting local farms and farmers across South Carolina and locally grown Certified SC Grown products.
The rivalry lives at PalmettoSeries.com.
CPM wanted to increase deposits, loans and its overall customer base. So, with a limited budget, we used a smart mix of digital and traditional advertising to target potential customers who may not be familiar with the benefits of credit union and CPM - and who were paying too much in big-bank fees.
During the campaign, CPM's two branches had more than 850 visitors, 121 new accounts totaling nearly $82,000 and 52 new loans totaling more than $700,000.
DP&L, a utility in Ohio's Miami Valley, took a fun approach to 'demand-side management' and established three sportscaster characters to show people how to save energy and money. It's a concept that's 'thinking outside the breaker box' in the world of utilities.
Not only was the campaign a success with customers, it won Best of Broadcast at our local American Advertising Federation's Addy awards as well as Best Overall Campaign at the E-Source Utility Ad Awards Contest.
Just as important, the campaign helped DP&L exceed expectations. They are on track to exceed (customer and business) energy savings by 15%.
'The Pig' is America's first self-service grocery store (1916). In fact, Piggly Wiggly can claim many grocery store firsts. So we used that thought to create a campaign that takes a look at the grocery store's history, as well as the history for many of the products it sells. Ceiling hangers, display wraps, 'shelf talkers' and other promotional items were all used as part of Piggly Wiggly's 100th anniversary celebration, with the theme, '100 years. It's kind of a Pig deal.'
Every SC and GA store (48) participated. Compared to the same period in 2015, sales during the 2016 promotion increased 3.03% - an envious number for the grocery story industry. Plus the campaign won a Gold District 3 Addy.
Boo At The Zoo is a Riverbanks tradition. The previous spot used to promote the event was a little dated. So we expanded on the original idea, kept the same look and added a few animals to the mix.
Sheetz is a gas station, convenience store and restaurant with character and a little bit of an attitude. In fact, people make it a dining destination because the food there is good.
To help promote their Sheetz loyalty card, we created these icons that were used in advertising, social media and in-store displays.
With the recession in full swing, TCL found that people were returning to college, especially more affordable technical colleges, to learn a new skill. We created a campaign full of ridiculous, fake jobs to tell people that TCL can help them learn the (new) skills needed to find a good job or another career.
For both the print and radio, we created actual (fake) email accounts through which people could send their resumes or learn more about what the college has to offer.
We were surprised to see just how many people actually applied for these jobs.
When Florida dairy TG Lee introduced their new yellow jug, people needed to know why. There's nothing wrong with the milk. The yellow, opaque bottle simply keeps light out and flavor in.